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by on May 20, 2019
The good news is that the digital-advertising industry is growing strongly, with revenues up sharply in 2016. The bad news? Virtually all of that growth is going to exactly two companies: Google and Facebook. The latest figures from the Interactive Advertising Bureau show that the third quarter last year was the biggest ever, with a total of $17.6 billion spent on digital ads. That’s a 20% increase from the same period a year earlier, thanks to growth in mobile and video. This growth “reflect...
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