We’ve just stepped into the whole new year. Perhaps, most of us just want to forget the sad 2020 and hope 2021 comes with the potential of economic recovery. Every year, businesses need to look back on what they’ve done and evaluate their performance to set goals for the next year. Business goals support firms to orientate their way clearly to avoid inertia. Goal setting is very crucial and necessary for the growth of your business. To help you get started with your business goals this year, we’ve put together a list of goals that have the potential to improve your business. Reduce ongoing business expenses Most businesses want to optimize the cost for their operations. When it comes to reducing the expense for your business, ensure to make it clear and specific how you want to do. For instance, reduce cost on human resources by using more technology, ditch your landline or go paperless. Improve your customer service Have you ever measured your customer satisfaction with your support service? Set a goal on improving your customer service for your customer better experience. Specifically, it can be understanding your customer deeper, diversifying the ways of communication or you can build an online community with OurUrbanSpace to connect and engage with your customer. phpFox is a leading social network platform that helps you build your dream online community with a big collection of features and services.  Use social media marketing in your business Social networks are one of the most important topics for all those who have their own businesses to advertise their products on the Internet. This leads to a great opportunity for businesses to raise their brand awareness. Therefore, you should integrate social media into your marketing strategy. It’s never too early to start learning and applying this powerful tool. Boost traffic to your website Increasing traffic to your website and attracting more new audiences are things to focus on this year. You can start to begin with a plan to enrich your marketing content to get more footfalls into your websites. Try to create more visual artistic material to catch the attention of the audiences who come to your online presence. Do more networking  Try to do more networking this year as a target to achieve. Plan to get in front of more people and expand your network. This really helps you to build your reputation. You can go to more conferences or build your online presence on LinkedIn to connect with more people. Moreover, being a speaker to share your knowledge and experience at business events also a great idea.   In conclusion, goal setting is a valuable activity for everyone, but particularly for the founders: without targets, startups and teams will only float along. Set your own goals to steer your team and leverage your business.