BDO is the leading health and wellness destination for people of color. We leverage culture, content and technology to transform people’s lives for the better.
Business Sizes1 - 50
Reginald Ware
Contact Information
(312) 222-1205
Additional Information

BDO:  Where Wellness & Culture Connect

Culture describes the ‘way of life’ for a specific group of people — the outlook, attitudes, values and customs shared by a society.

Wellness is the state of being in good health, especially as an actively pursued goal.

All of this is combined to create the ideal platform that speaks to our audience in a way that inspires, motivates and informs them every day.  With a heavy emphasis on “how to do it, you can do it” content, BDO has earned the trust of Black consumers everywhere who were simply waiting for someone to speak to them with a voice they can trust and a language they can understand.

BDO’s editorial advisers represent some of the leading physicians and health experts in their field.  BDO also boasts the largest database of culturally sensitive doctors who are committed to treating all patients fairly regardless of race or creed.